A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.
Monday, November 26, 2012
Having a Beer With a Smartphone
Here are some beer apps that have made it easier to enjoy a local brew:
One of the more popular beer apps is Untappd, a location-based social-networking app for beer drinkers (free and available for Android and iOS). The app is designed to get people to share their impressions of beers
BrewGene an algorithm what you drink and have it determine what else you might like.
Craft Beer New York, gives local connoisseurs an excellent guide to the city’s bars, breweries and bottle shops
Those who enjoy drinking beer, last weekend's Beer Hoptacular is any indication, the scale of drinkers in Chicago is tipping towards the latter. And the app beer business has been growing.
The Beer Hoptacular was every beer nerd's dream--over sixty breweries in one tent, pouring re beers than even the most determined connoisseur could taste in a night. The breweries represented a large part of the growing Midwest craft brewing industry and many local favorites, as well as some of the more interesting small breweries on the East and West coasts.
http://www.nytimes.com/2012/11/25/nyregion/having-a-beer-with-a-smartphone.html?ref=technology
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