A study on social media platforms conducted by SAP revealed
the shopping differences between Cyber Monday and Black Friday. Key
conclusions were:
- Black Friday was mentioned twice as often on social media
- Cyber Monday experience was more frequently associated to positive feelings than Black Friday, which was often linked to impatience or fatigue
- The key difference in terms of percentage of purchases stemmed from electronics retailers and big box stores, with big box stores selling less as a proportion of total sales on Cyber Monday in favour of online retailers
- In terms of what buyers appreciated about each day, the key differentiating factors were time saving and convenience, which were critical characteristics of Cyber Monday but not of Black Friday
Full story here: http://chainstoreage.com/article/exclusive-black-friday-vs-cyber-monday-who-won-buzz
Related article: http://www.cnbc.com/id/45278120/Black_Friday_vs_Cyber_Monday_The_Rivalry_Is_Over_Consumers_Won
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