Monetizing Mobile: Trulia Example

Trulia is a unique app that appeals to both Real Estate professionals and those looking to buy.  They have found a very valuable niche of customers that advertisers are particularly interested in reach out to.  They are generally affluent professionals who are continuously on the go.  Values of the app include being able to track all your visits in a mobile platform, which is important when visiting homes.  Due to its growing and niche customer base, Trulia is able to monetize through specific ads.  Furthermore, much like foursquare it allows agents to check into a property, giving customers real time knowledge around agents that are seasoned professionals in certain areas. 

http://www.forbes.com/sites/tomtaulli/2012/11/19/trulia-heres-how-to-monetize-mobile/