Ditching Social-Only Signup

It's interesting to see that although people are so engaged with social media, they are still hesitant to first login as members using their facebook or twitter accounts.  Rockmelt’s recently released iPad app only offered signup through Facebook and Twitter and led to 50 percent of their users not signing in.  As mentioned in the article "People want a little dating before marriage".  Startups want to use logins through social media so they don’t have to build their own identity and social networks let you integrate pre-made ones.

http://techcrunch.com/2012/11/30/email-social-signup-rockmelt/