Two interesting startups that are innovating the digital marketing space:

Pickie: At its core, it’s an iPad magazine that is totally personalized based on all brand mentions from friends and the people you follow. Nothing’s stronger than the power of word of mouth, and with social networks abounding, bringing those personal recommendations online only makes sense.

In essence, product data and social data are coming together within the well-designed app to make purchasing that much easier. Any product you click on will display a price, availability, and anything your friends have said about it.

http://tcrn.ch/SmEsJz

Pluralis: The company crowdsources copywriters to help lift conversion rates for online advertisers. They are adding a new layer into the traditional online ad space by inserting copywriters to creatively tweak ads on the go.

How it works? (1) Initiate contest – The advertiser select his best landing page and suggest a reward to the creative optimizer that will outperform it. The reward is performance based. The higher the conversion rate lift is - the higher the reward to the winning copy is. (2) Submit copies – Pluralis copywriters and optimizers crowd submits suggested copies using an easy to use WYSIWYG editor. They can change the body text, headlines, images - directly on the advertiser’s landing page. The advertiser provides feedback on the suggested copies and approves the copies for testing. (3) Automatic testing – Pluralis tests the suggested copies against the original landing page and point on the copy that generated the highest lift in conversion rate, using an objective success metric

http://tcrn.ch/TcpW5C