http://adage.com/article/digitalnext/facebook-s-incredible-potential-offline-retail-tool/238238/
This article highlights the potential for Facebook to drive offline sales of products by promoting online coupons, a digital version of in-store circulars. Not only would product offers and information be visible to those who already 'Like' that product, they can be notified of sales at their local retailers. Additionally, off-line sales can be further increased by leveraging a 'word-of-mouth' effect via post-shares of these digital coupons. Measurement also becomes easy, where a company like P&G or Pepsi can measure the actual impact of their Facebook Circular campaign by the amount of increased business using certain codes or redemption metrics.
Overall, the strong correlation of digital couponing on Facebook to offline sales has the power to shape digital strategies for businesses seeking to diversify their marketing mix.
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