TechCrunch had a puff-piece today on a NYC-based startup called Parse.ly, which is in the predictive web analytics space. Along with its NYC peer, Chartbeat, this company's software tells customers how people are interacting with their website. The analytics include things like how far people scroll down your website, what topics are trending, how long visitors have been actively engaged or idle, and how visitors arrive at your site. This helps customers optimize the content on their websites.
Apparently both these companies have had some success in raising capital and attracting good customers. As somebody who has never used tools like these, I am curious about how these startups could be better than Google Analytics, which is mostly given away for free. Intuitively, this doesn't seem like a space that I would want to invest in or work in -- it seems like Google could crush them on both price and features - but these startups do seem to have some validation. I would love to understand if these companies actually have an edge and why.
http://techcrunch.com/2012/11/29/content-optimization-platform-parse-ly-scores-biggest-customer-yet-with-reuters-now-on-track-for-profitability-by-q1-2013/
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