http://www.forbes.com/sites/tomiogeron/2012/11/26/facebook-gifts-adds-itunes-gift-credits-for-digital-content/
Facebook enters the
gift-giving service and enters the e-commerce market.
Marketers are still largely unconvinced how much social platforms (aside
from Pinterest) can drive e-commerce.
For Facebook it
essentially comes down to the scale of its user base, even if a clear
use case for when and why someone would gift-shop on Facebook hasn't
materialized yet.But it certainly has made gift giving more frequent and casual.
"By making gift-giving free, we've found many more reasons for you to
send gifts," said Wrapp Chief Operating Officer Carl Fritjofsson, who
noted that women make up 75% of its current user base.
Wrapp lets users send gift certificates
for small amounts like $5 or $10 to their Facebook friends at no cost to
them, essentially disguising a coupon as a present.ase.
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