Given that we recently talked about on-line games (even if from a slightly different perspective), I thought you may find interesting the article reported below on how to leverage the natural attraction we feel toward playing, competing and trying to get a prize as a marketing tool.
Indeed, a not too famous Swiss brand (but definetely known among its estimators) manufacturing watches, named Roger Dubuis, has recently launched and interactive gaming feature on its Web site to celebrate the launch of a new collection, the Pulsion collection.
In line with the expected profile of a typical customer, those who play the game have the chance to enter to win a trip to the Salon International de la Haute Horlogerie in Geneva, Switzerland.
Apart from engaging more the customer, the main aim of the application is to collect data on the consumer behaviour. As underlined by Nicolas Fermont, customer relationship management and digital project manager at Roger Dubuis “By offering an engaging experience, we make it organically more sharable and the reward offered enables us to acquire qualified customer data for future relationship building”.
Interestingly, the campaign was mainly marketed through social media, specifically, in the brand Facebook page. But the main activation channel was Youtube, thanks to "[...] the awarded Pulsion movie that sets the atmosphere for the world of the Venturer that permeates the Pulsion collection” as mentioned by Mr. Fermont.


Link: http://www.luxurydaily.com/roger-dubuis-lures-consumers-with-revamped-interactive-web-site/