Pinterest Launches 2nd Ever Consumer Marketing Campaign

Although Pinterest doesn't have a marketing department at this time, the social site has launched a holiday calendar of star-studded pinboards in an attempt to help brands engage users. My current boss, Katie Couric, kicked off day 1 with her Thanksgiving recipes board. Other featured pinners include a motley crew (e.g. U.S. Marines, Starbucks and chef Paula Deen). This is the 2nd big consumer marketing activation since the site launched in 2010. Check out the calendar here. So is this a #pass or #fail?

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