The NYTimes recently published an article called "Your online attention bought in an instant by Advertisers," which does a great job of explaining the business of consumer data.
Much of it is repetitive of what we've learned in Digital Marketing class, but what I found interesting was the graphic of a dashboard by Turn, showing just how this data can be used for ad campaigns: http://www.nytimes.com/imagepages/2012/11/18/business/18bidding-graphic.html?ref=technology
For the full article:
http://www.nytimes.com/2012/11/18/technology/your-online-attention-bought-in-an-instant-by-advertisers.html
Much of it is repetitive of what we've learned in Digital Marketing class, but what I found interesting was the graphic of a dashboard by Turn, showing just how this data can be used for ad campaigns: http://www.nytimes.com/imagepages/2012/11/18/business/18bidding-graphic.html?ref=technology
For the full article:
http://www.nytimes.com/2012/11/18/technology/your-online-attention-bought-in-an-instant-by-advertisers.html
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