At Business Insider's Ignition conference this week, New York Times Executive Editor Jill Abramson revealed that she no longer attends the daily "Front Page" meetings, where the Times' staff decides what top stories will be on the front page of the print edition the next day. This fact is another signal of how much the newspaper industry has changed in the digital age--whereas deciding what the front page stories used to be the critical factor in attracting the biggest audience, nowadays the key is getting important stories onto the web as quickly and efficiently as possible.
The web also provides a level and speed of feedback to journalists and editors previously impossible in the print edition. Writers can see immediately how impactful their work is due to page views and comments, information the Times tracks internally but does not reveal to the public. Although writers may be more engaged with their audiences, advertisers certainly haven't felt the same way, as evidenced by declining revenues at the Times and across the news industry. The Times must convey to their advertisers how reader engagement is useful not only to writers but to advertisers as well.
Full article: http://mashable.com/2012/11/27/jill-abramson-nyt/
No comments:
Post a Comment