http://mashable.com/2012/09/27/bob-dylan-iphone-app/
The link above is a cool post I came across in September related to Bob Dylan's new album, "Tempest." It's an interesting post about using geolocation with smartphones in order to get access to content. Essentially, consumers could "unlock" content by visiting various locations which are historically significant to Bob Dylan.
I think this location-based content delivery strategy could have interesting implications across a variety of products and services -- especially those with significant brand heritage.
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