Internet advertising spending is projected to increase 15 percent in 2013, while total ad growth will be weaker at approximately 4.9% on concerns about Europe, the U.S. budget and the lack of major media events next year. While the London Olympics and the U.S. presidential election helped
boost spending on advertising in 2012, there will be no comparable
high-profile sporting or political events in 2013. “A deepening of the European crisis has led to heightened caution in
developed markets, as agencies reported drastic budget cuts in the third
quarter,” said Paul Sweeney, a Bloomberg Industries analyst.
Global Web ad spending is expected to increase to ~$102 billion in 2013 from $88.4 billion this year, according to Zenith Optimedia Group Ltd. Total spending on ads is expected to grow to $530 billion.
Digital and emerging markets will drive growth, Paul Sweeney, a Bloomberg Industries analyst, said in a report.
Mobile ads, which still comprise a smaller portion of total spending, may grow 51% to $9.7 billion, according to New York-based EMarketer Inc.
Source: Bloomberg News
Global Web ad spending is expected to increase to ~$102 billion in 2013 from $88.4 billion this year, according to Zenith Optimedia Group Ltd. Total spending on ads is expected to grow to $530 billion.
Digital and emerging markets will drive growth, Paul Sweeney, a Bloomberg Industries analyst, said in a report.
Mobile ads, which still comprise a smaller portion of total spending, may grow 51% to $9.7 billion, according to New York-based EMarketer Inc.
Source: Bloomberg News
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