Thursday, October 08, 2015

10 Online Marketing Metrics Critical To Your Campaign’s Performance

Many business owners deprioritize marketing analyses in the face of more pressing needs. However, it is key to conduct a detailed marketing analysis that lays the groundwork for a comprehensive online marketing strategy.

As part of your analysis, you’ll need to pay attention to key online marketing metrics and digital marketing measurements that offer insight into how your online presence performs relative to the competition and what you can do to improve its performance. If you want to learn how to improve your online marketing performance, start with these 10 metrics.
1. Traffic Sources
2. Bounce Rate
3. Time on Site
4. Conversions
5. Lead to Close Ratio
6. Repeat Sales Ratio
7. Cost per Lead
8. Cost per Sale
9. Average Customer Value
10. Return on Investment


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