Clarisonic has a racy new campaign designed for social
media, geared towards men and described in the below article. However, Facebook
has deemed it too “risqué” and not in line with their advertising rules because
of its use of profane language. So it’s going to be shown in other forms of
social media (with a “softer version” on Facebook).
I think this article is interesting because it highlights
the growing social media advertising trend, but also some of its limits. When I think
of social media advertising, I tend to think of campaigns that are more
innovative and “push the limits” more than what you’d traditionally see on TV or in print – after all, social media is
thought of as young and hip. That said, as this example showcases, it seems ads
cannot push the limits too far if they want to be shown on mainstream sites
like Facebook. Facebook also made an interesting point regarding the “slippery
slope” associated with allowing “censored” profanity that could still be
offensive to some. I am curious as to what “other social media” this ad will
appear in and how their policies vary from those of Facebook.
All in all, an interesting issue. Obviously we all know there are rules and
restrictions surrounding advertising, but it’s interesting to think about them
in the context of social media, which is a relatively new and different animal from
TV and print.
http://adage.com/article/cmo-strategy/l-oreal-s-clarisonic-189-sonic-face-cleaners-men/300745/
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