Tuesday, October 27, 2015

community management in social media marketing

How community management should change?

  • 1-2 pieces of content per week is enough
  • make videos: video becoming most important form of content
  • community managers are no longer primary source of content
  • listen to consumers' comments
  • stay true to brand identity
  • don't blindly trust engagements reports on social - they might promise nothing

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