Explanation for content marketing on Wikipedia shows:
Content marketing is any marketing that
involves the creation and sharing of media and publishing content in
order to acquire and retain customers. And content marketing can be
presented in a variety of formats, including news, video, white papers,
e-books, or even case studies, etc.
In class, we have discussed how to get the most out of
digital display creatively and how to effectively display advertising. However,
the most important thing should always be the content. How to display is based
on what to display and who to display. Deliver the right information to right
targets is the key to successful marketing.
Both of these two articles pointed out that quality is much more
significant than quantity. We should always remember to pay attention to the
content to attract consumers and maintain long-term relationship.
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