Saturday, October 03, 2015

Content Marketing—content is present and future of marketing

Explanation for content marketing on Wikipedia shows: Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers.  And content marketing can be presented in a variety of formats, including news, video, white papers, e-books, or even case studies, etc.

In class, we have discussed how to get the most out of digital display creatively and how to effectively display advertising. However, the most important thing should always be the content. How to display is based on what to display and who to display. Deliver the right information to right targets is the key to successful marketing.  Both of these two articles pointed out that quality is much more significant than quantity. We should always remember to pay attention to the content to attract consumers and maintain long-term relationship.

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