Recently, Facebook won dismissal of a $15 billion lawsuit accusing the company of secretly tracking the Internet activity of its users after they log off, because subscribers didn't specify how they were harmed.
However, should digital media platforms continue to use their subscribers’ information in an unwanted and unclear way, users may start to opt out or use technology that prevent these platforms to track them.
http://adage.com/article/digital/facebook-wins-dismissal-15-billion-users-privacy-suit/301069/
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