Tuesday, October 13, 2015

Facebook Tests Video Feed to Sidestep YouTube With Friendly Discovery

Facebook has been focusing on video for a while, and now with its new feature, it seeks to keep people on the platform longer by providing content that users are likely to enjoy. A combination of videos liked by you, by your friends and trending on social networks will be available to view on a centralized dedicated feed on Facebook.
The goal is to provide a seamless experience for the user, who no longer has to search for specific videos or wait between clips. This focus on video is part of Facebook's strategy to capture a growing ad revenue generated from video ads.
Additionally, Facebook is actively protecting content creators against uploaders of non-original content for monetization purposes, ultimately making the social platform a more attractive destination for publishers.
Facebook video is not a direct alternative to YouTube, where you might go search for something you intended to watch, but rather an option to discover content you didn't know you wanted.

Original article http://techcrunch.com/2015/10/13/facebook-video-feed/

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