While ad blocking has been around for years, it is now top of mind for marketers and publishers as ad blockers experience massive growth. The percentage of those using ad blockers in the U.S. reached 48 percent in the last year, and is estimated that ad blockers will cost publishers $22 billion this year.
To get a closer look and a better understanding of the topic consuming the business of digital marketing, Adweek last week gathered a half-dozen representatives of publishers, agencies and makers of ad blockers to talk through the key issues.
Read the interview here:
http://www.adweek.com/news/advertising-branding/heres-what-happens-when-ad-blockers-publishers-and-agencies-get-together-talk-about-you-know-what-1677
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