Forrester predictions establish that "public cloud services" is the key to future revenue making opportunity, which would establish Amazon and Google as even bigger players than they are today. Microsoft is also set to win but not to the same extent, as enterprise adoption of cloud services ramps up at an increasing rate meaning that the key to growth will be in "public cloud" rather than "private". What Amazon and Google do and can continue to do is set cloud services that are not only available to them, but also to other consumers, allowing businesses to "set their own software without having to build hardware to support it". It is likely that Amazon will leverage its platform and customer base to expand in the space and establish itself as one of its leading players.
Original article: http://www.wired.com/2015/10/amazon-google-make-next-100-billion/
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