Friday, October 09, 2015

Twitter Expands Pre-roll Video Ads

Publishers who post videos on Twitter will now be able to more effectively monetise their content by having Twitter add pre-roll video ads in front of the clips. This change will simplify the video advertising process dramatically, with advertisers no longer need to work with specific publishers. Instead, they will be able to simply choose a content category (along with any other targeting specifications) and Twitter will pair their ads with appropriate content.
This approach is very similar to YouTube’s pre-roll advertising, which enables content creators to monetise their videos. However, I believe it would be better Twitter to only focus on shorter ads, instead of 2-3 min ads which Youtube's currently focusing on, considering the typically fast-paced nature of Twitter.

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