Monday, October 05, 2015

3 Ways to power up Email Marketing

As we've learned in class, we are in the era of 8-second-attention spans - meaning that an average adult's attention span nowadays is shorter than that of a gold fish.

The truth is, people are too busy and there are a lot of competing information that are screaming at us to pay attention. Since we all have smartphones, so much information is targeted and often comes in the way of video commercials, coupons for that amazing cup of coffee, your girlfriend's text message, a phone call from your boss... No wonder people check advertisements in their inbox.
Here are some numbers:

  • Businesspeople send and receive an average of 121 emails a day.
  • The average adult is exposed to an average of 247 marketing messages a day.
  • 28% of the average adult’s time a day is spent on social media where marketing messages are abundant.

  • But there is hope. Despite all the short attention span and busy schedules, people still do click on ads once in a while. In fact the "ROI for email marketing is about $38 per every $1 spent."

    These are the three ways to improve Email Marketing:

    1) Make your content easy to scan: Present content in a quick, condensed, and scannable way: people are much easily drawn into the content and become ready to read more.

    2) Mobile-friendly is a must: 40% of online adults will sometimes begin an activity on one device and finish on anotherIn addition, 67.2% of consumers use their smartphones to check email and 42.3% use their tablets to check email.

    3) Leverage the power of visual content: Humans process an image in just 13 milliseconds? In other words, the brain processes images 60,000 times faster than it does text. If you’re able to leverage the power of visual storytelling by using powerful images in your email messages, you can get your message across in mere seconds.

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