Tuesday, October 27, 2015

Email Marketing Trends

Email marketing is a cost-effective digital marketing tactic that has the potential to influence purchasing decisions for a large audience. Unfortunately for digital marketers, spam filters are reducing the proportion of marketing messages that actually end up reaching consumers (even when they opted in to receive the email!).  Latest data indicates that only 79% of marketing emails reached their intended consumer (down from 83% last year).

It's an interesting trend that could have long-term impact if it continues. As spam filter algorithms become increasingly sophisticated, marketers will need to fully understand these algorithms to ensure their message is received by the intended recipients. If this trend continues, perhaps there will be an increasing shift towards text-based marketing...maybe even using the free messaging software of WhatsApp, Groupme, etc.

Source Article: http://www.netimperative.com/2015/10/email-marketing-inbox-placement-drops-4/

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