Sunday, October 11, 2015

Mobile marketing: the good, the bad.

Unsolicited SMS messages are designed for our mobile-focused world, but they could face a similar fate to email spam. 
Mobile marketing is considered one the most powerful and growing sources of marketing nowadays. However, there are some risks that managers need to take into account going forward.

http://www.theguardian.com/media-network/2015/oct/01/mobile-marketing-deleted-effective-sms-messages

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