Tuesday, October 27, 2015

James Bond's 'Spectre' lands Snapchat's first-ever branded Discover channel - Olympia Portale

To promote the latest James Bond movie, Spectre has launched the first-ever branded channel on Snapchat within a section of the platform that, up until this point, has been exclusively dominated by Snapchat's media partners such as Buzzfeed, Refinery29 and People. The partnership has been covered by several websites, including Mashable - http://mashable.com/2015/10/26/spectre-snapchat-channel/#p8quoeN40Pq_

The Discover channel was purchased by Sony and has clearly been labeled as "sponsored."
This move represents the next shift in Snapchat's evolution as an advertising platform and undoubtedly pave the way for future brand sponsored content. Up until the 007 Spectre Discover channel, brands seeking to advertise on Snapchat have been able to mix in the ads within Snapchat's media partners' own content.

Bringing behind the scenes footage to Snapchat's vast, largely millennial and gen z dominated user base, the 24-hour Spectre Discover channel is an excellent example of content marketing.

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