A recent survey of apparel retailers conducted by Channel
Advisor revealed some surprising results about their digital marketing efforts.
In regards to ROI, retailers listed Amazon as the top digital marketing
platform. This is surprising, as I would have thought Google would be the leading
platform. But it does make sense given that Amazon is a sprawling e-commerce
platform that also generates sales for these same retailers as a 3rd
party marketplace. Retailers have been making the most of Amazon’s advertising
programs such as Sponsored Products and Product Ads to boost sales and increase
brand awareness. After Amazon, retailers found Facebook and Google to be the
greatest sources of ROI for their digital marketing efforts.
http://apparel.edgl.com/news/Retailers-Reveal-Top-Digital-Marketing-Strategies102617
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