CNN Unveils Millennial-Targeted Video Site Great Big Story

Based partly on the success and interest that advertisers have shown in "sexy" sites such as Vice and BuzzFeed, CNN is launching a new site GBS (great big story) to appeal to millennial intelligent consumers.GBS will release three to five non-fiction videos per day of untold stories about new frontiers, the human condition, planet earth and tastes and flavors. 

I chose to share this article because I believe the advertising approach that GBS plans to take may be a big part of the online advertising industry of the future. Rather than having any sort of display advertising, the website plans to build a loyal following first, and then create opportunities for advertisers to incorporate branded content to the site. For example, one of the content-pieces will be about how the Kool-Aid man came to be featuring the individual behind the character's voice. While Kraft (who owns Kool Aid), will not be sponsoring this particular video, it gives us a sense of the kind of opportunities that will be available to brands that choose to partner with GBS in the future.

Kind Snacks and Hewlett Packard have already signed on as sponsors:

Link to full article: 

http://adage.com/article/media/cnn-unveils-millennial-targeted-video-site/300975/