Facebook adds new tools to leverage the organic synergies between live television viewing and Facebook.
Facebook noticed the high peaks of online activity at prime viewing hours. New tools like polling, voting, and icons will allow for new types of engagement and rewards for tv viewers.
http://techcrunch.com/2015/10/06/facebook-unveils-new-arsenal-of-second-screen-tools-for-broadcasters/#.hcxygn:OnlQ
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