Tuesday, October 06, 2015

Why retailers might start boosting their Google display ad budgets

How do marketers pay for their display ads on different platforms in case they are not sure their ad is highly visible? It turned out that 56% of display is never seen by consumers (according to Google research), which makes you want to pay only in case someone actually saw your ad. However, Facebook and Twitter allow that option only on premium. In the meanwhile Google assure that they take money only in case customer saw full ad. That news should attract more people to place ads on Google platforms, however Google says that it shouldn't increase price since it's auctioned. However, based on game theory the more participants in the auction - the higher price will be, so Google share of budget will go up

The article

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