Monday, October 05, 2015

“Shopping” as social media integrated experience

Facebook announced its new shopping program, Shopping and Services, a few weeks ago. Today, Pinterest announced that it’s expanding the reach of its “Buyable Pins” from supporting Shopify and Demandware only to several more e-commerce platforms, including Bigcommerce, Magento, and IBM Commerce.

Furthermore, many big-name brands are also now coming on board, including Wayfair and Bloomingdale’s, and Thousands of new Shopify stores are being added, too.

Expanding from marketing tools to marketplaces, seems to be al least a promising area for social media platforms. According to Pinterest 93 percent of Pinners use Pinterest to plan purchases and 87 percent have bought something because of Pinterest.

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