Brand related analytics by Twitter!

Twitter recently launched its brand analytics product called Brand Hub. The product helps brands gauge the conversations around itself on Twitter. The product also helps gauge the 'brand presence' of a company/brand/product with respect to its competitors. It's an important tool for advertisers as its a way to figure out which segments of the target audience to target with specific campaigns (depending on the type on conversations they are having online). That's the power of digital social networks. They allow brands to create customized campaigns and target individual consumers.

What this also implies is that social networking platforms like Facebook, Twitter, Instagram and Pinterest are trying to figure out (acquire or create) the best technologies in the AdTech space. This has been the reason why these massive online networks have acquired a bunch of smaller AdTech firms in the last few years. Twitter's Brand Hub product is an additional step in that direction where these mega firms are trying harder and harder to develop the best technologies that can help match advertisers to customers with the best possible financial return to the advertiser (brand).

For further info on the Brand Hub product, you can check out the link: http://techcrunch.com/2015/10/26/twitter-brand-hub/#.5pknuq:dVcx