Facebook is altering its Facebook notifications to include other
things that it thinks you might be interested in. It is now beginning to cram
other information such as sports scores, movie times, nearby restaurants, as
well as news updates. Clearly, Facebook is attempting to replicate Google’s ‘Now’
service, which offers similar services, and is even copying the same term, “cards”.
This goes without saying, but the emergence of more alerts
has enormous commercial and digital marketing potential. The alerts can be used
to inform users of potential restaurants or shopping deals nearby based on their
location. Companies will surely be willing to pay huge amounts of money to
market on this platform that is home to over a billion users. Furthermore, I
find the use of notifications as less intrusive and annoying to consumers than the
current outright marketing on a person’s news feed. Users can instead select
the type of notifications, or ‘cards’, they wish to receive without having to
see it in their more personalized news feeds.
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