Tuesday, October 27, 2015

Facebook Ramps Up Search

Facebook continues to go after Google's dominance in search with its latest announcement: the social media giant is allowing all contents available in over two trillion posts to be searchable by anyone anywhere. These posts include those that have been made under the "public" setting. Until now, the site's keyword search tab showed results for profile pages, groups, and events. Now, entire conversations could be made searchable. The latest move is meant to take on Twitter during major live events, as explained by the VP of Search.

"When you search, you'll now see the most recent, relevant public posts along with posts from your friends.

Search results are organized to help you cut through the noise and quickly understand what the world is saying about a topic in the moment. You also can pull-to-refresh and see the latest public posts.
Your search results are personalized and unique to you and, as always, you can only see things that have been shared with you. Likewise, you control who can see your posts on Facebook and it's easy to change the audience of your past posts any time."
However, it is not difficult to imagine that Facebook actually goes after bigger search giant with its ability to harness data from 1.5 billion users. Marketers will be certainly interested in unearthing treasure trove of data from the most used social media platform. However, Facebook will continue to face criticism over its privacy policy. Users might be unknowingly exposing their old posts simply because they were listed under "public" previously. 

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