Is email marketing effective?

Most marketers believe that email marketing is a lot more effective than mobile marketing. A forbes article looks deeper into this and comments that is email marketing suppose to be better because its effective or easy to measure. Email marketing is quite direct, hence most marketer know how to track its effectiveness. However, mobile marketing requires a lot more tools to measure its performance. That's the reason most marketers find it difficult to measure. More details about the article can be found here:


http://www.forbes.com/sites/steveolenski/2014/09/26/email-marketing-most-effective-mobile-marketing-most-difficult/