Tuesday, October 27, 2015

Will all-in-one marketing suite become a trend?

Recently, visual marketing service Chute has launched a new suite platform, providing brands related content posted by users on social networks, such as Instagram, Facebook and so on. This is really a useful way for brands to have “access to real-time insights about not only content, but who’s posting, trends, topics, and more.” A image recognition technology (“IRIS”) is also integrated to find specific company logo through social media.

I think what Chute is doing may become a trend for marketing analysis in terms of user leverage, under the background that more and more consumers engage in posting things on social media. Using big data knowledge, this kind of integrated suite provide more reference with less effort.

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