Recently, visual marketing service Chute has launched a new
suite platform, providing brands related content posted by users on social
networks, such as Instagram, Facebook and so on. This is really a useful way
for brands to have “access to real-time insights about not only content, but
who’s posting, trends, topics, and more.” A image recognition technology (“IRIS”)
is also integrated to find specific company logo through social media.
I think what Chute is doing may become a trend for marketing
analysis in terms of user leverage, under the background that more and more
consumers engage in posting things on social media. Using big data knowledge,
this kind of integrated suite provide more reference with less effort.
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