Apple has approved an app called Been Choice, the first app to block advertisements in native apps including Facebook, Pinterest, Pandora and even Apple's own Apple News app. Apple has yet to comment on whether approving Been Choice was an accident or was a way for the company to publicly commit to defending its customers best interests, even when this might hurt its own bottom line.
An interesting feature of Been Choice is that users can switch between ad blocking mode and earn mode, in which users volunteer their data to the app and earn money in their paypal accounts in exchange.
http://techcrunch.com/2015/10/06/apple-approves-an-app-that-blocks-ads-in-native-apps-including-apple-news/
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