Twitter released something today called the “The Twitter
Brand Hub” which helps advertisers and companies understand the "conversations" around
their brands on the site. For example, as the article below explains, they can see
data like who is discussing their brand (by location, gender,
etc.) or how much their brand is being discussed relative to other similar brands.
Ultimately, as the quote in the article suggests, Twitter sees this tool as a
way for marketers to gain “valuable insights” into their brands.
I agree that this tool makes a lot of sense. As we have
discussed in class, so much of marketing these days is on social media and word
of mouth – how your brand is discussed on twitter is a huge factor for a
company. The ability to have an abundance of data about those conversations
seems very worthwhile.
What do you think of this new analytical capability?
http://www.adweek.com/news/technology/twitter-unveils-tools-tracking-brand-conversations-167765
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