Thursday, February 23, 2017

7 Ways small retailers can compete with retail giants using Google Shopping

This is a great article that gives actionable steps for small retailers to compete with 800 lbs gorillas in the google shopping marketplace.

My favorite 3 tips are:

1. Segment campaigns effectively - we learned through the long tail principle that an ultra targeted niche market can produce significant results

2. Use Natural Language - It may be a tendency to get fancy or use your brand name or words specific to your product - but while starting out it is unlikely that you will have massive amounts of people searching for your specific key words.

3. Geo targeting - target your ads to zip codes that you feel match your market and have highest propensity to buy.

Great read.

If you are interested in reading the full article, please click below:

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