In effort to build some hype around it's new show "Big Little Lies", HBO is working with the app Whisper- a digital media publisher that that helps brands develop content. According to a recent article in AdAge, People post anonymous confessions inside the app, and images from "Big Little Lies" will pair with people creating Whispers about lies they have told. The article quotes Whisper's VP of ad sales as saying "Advertisers don't just purchase an ad that lives on Whisper, they purchase the right to be a part of Whisper.
In light of our recent class discussion about branding media content, what strikes me the most about digital advertising is that not only does a successful digital marketing campaign require engaging content (as is true in traditional marketing strategies), but that it requires a multi-platform placement strategy. To me, the marketing campaign for "Big Little Lies" is a great example of this.
Of course, I've never heard of the Whisper App... guess what I'm going to do right now?
In light of our recent class discussion about branding media content, what strikes me the most about digital advertising is that not only does a successful digital marketing campaign require engaging content (as is true in traditional marketing strategies), but that it requires a multi-platform placement strategy. To me, the marketing campaign for "Big Little Lies" is a great example of this.
Of course, I've never heard of the Whisper App... guess what I'm going to do right now?
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