Thursday, February 23, 2017

Facebook to Introduce mid-Video Ads

Facebook has announced plans to starting showing ads in the middle of videos on certain pages.  This move is Facebook's first attempt to monetize its video capability to date.

Ads will not be run prior to the video content, as with Youtube- instead these breaks will occur at least 20 seconds after the start of the video, and must be at least 2 minutes apart.

It will be interesting to see how the move affects video usage on Facebook.  It seems likely that these ads would generate more revenue than ads on Youtube which can be easily ignored.  However, showing ads mid video also creates a possibility for negative backlash among annoyed viewers.

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