Friday, February 24, 2017

Yours By Day - Their By Night: Uber Wants To Rent Your Driverless Car

Though this strategy is dependent on a huge cultural mindset shift, to avoid adding depreciating assets onto it's balance sheet, Uber is looking to partner with consumers and use their cars during off-hours. Through marketing efforts looking to change public perception and communicate the differences between exclusive and shared ownership, Uber will need to convince a massive car-owner user base that it's worth it to share.

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