Though this strategy is dependent on a huge cultural mindset shift, to avoid adding depreciating assets onto it's balance sheet, Uber is looking to partner with consumers and use their cars during off-hours. Through marketing efforts looking to change public perception and communicate the differences between exclusive and shared ownership, Uber will need to convince a massive car-owner user base that it's worth it to share.http://www.inc.com/alex-moazed/autonomous-cars-will-end-the-75-billion-rental-car-industry-as-we-know-it.html
No comments:
Post a Comment