Interesting story about an institute now specifically
designed to help people develop digital marketing skills over for a short
period of time and potentially lower than more formal graduate education. The
article argues that many students leave schools still without the proper skills
to be effective on roles that require a specific digital skillset and knowledge
base. There metrics, programs, and tactics that have been developed and continue
to be developed that are not always taught in a traditional school education
that are needed to be successful as a marketer these days.
Reminds of many of the IT and computer institutes that
have sprung up, especially on the West Coast, to teach people how to program
and build websites. These are targeted at entrepreneurs and I would imagine
these digital marketing institutes would attractive similar people - those with
formal education but looking to expand their skill set to build their business.
In theory, these make a lot of sense. Traditional
undergraduate and graduate educations can fall behind the curve on new trends
and strategies, especially in the social age, and so a bootcamp of sorts can be
a good way of learning and learning quickly. My only question is what their
actual effectiveness really is. I think sometimes these programs provide a good
base but skills are not really developed unless put into practice over time (in
which I think it would be hard to measure their effectiveness). Curious to see
how these develop - whether they grow and are effective learning institutes or
other programs that cost money with minimal gain.
https://therivardreport.com/digital-creatives-institute-bridges-the-talent-gap/
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