Wednesday, February 01, 2017

Snapchat rolls out QR-style ‘Snapcodes’ to open links in app

Snapchat rolls out QR-style ‘Snapcodes’ to open links in app

Snapchat added a feature to its mobile app for people to turn links into “Snapcodes” that can be used to open web pages within Snapchat’s in-app browser. Snapchat will provide in-app analytics for Snapcodes that are scanned at least 100 times.

It reminds me of Wechat. In China, people are very familiar with scanning QR code through Wechat app. It is simple, effective, and Chinese users adopt QR codes very fast. QR codes actually reshape Chinese Internet and consumers' behaviors in many aspects. People add contacts, browse websites, download app, and pay money via QR codes. Nowadays, the QR code is like the entry point for mobile Internet in China. QR codes can change people's behaviors effectively and more importantly, drive conversions. It brings the good user experiences and simple solutions like how search engines do. Snapchat realized it and launched this new feature. It is likely to see QR code being flourishing again and driving traffic across platforms, and from offline to online. Although QR code is nothing new, it hasn't been very popular in the U.S. and people don't bother to download an app to scan it. Snapchat rolls out this feature, I'm looking forward to the changes it might bring to the market in the future.

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