Tuesday, February 21, 2017

WhatsApp Status + Advertising Opportunities Globally

In 2014 when Facebook purchased WhatsApp for $19B - no one understood why. It seemed like a lot of money for a company, that while it had a lot of users, didn't make any money... yet.
Over the weekend WhatsApp launched 'Status' - a way for the 1.2B monthly users sending more than 60B messages a day (including 3.3B photos, 760MM videos, 80MM GIFS) to share encrypted status updates, similar to what Instagram has done with stories.
The most important part about this update - is Facebook/WhatsApp has developed an opportunity to monetize this application and it's mostly used in South America, Eastern Europe and the developing world - - a whole new more targeted way to reach consumers for global brands and products.


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