Why We Fall for Clickbait

Cleverly titled article (You'll Be Outraged at How Easy It Was to Get to You to Click On This Headline") on why, despite knowing that an article will likely not fulfill the promise of its headline, we click on it anyway.

The takeaway is that the headlines are written to evoke strong emotions which generally tend to be negative: anger, fear, anxiety, since these cause the strongest reactions.

https://www.wired.com/2015/12/psychology-of-clickbait/