P&G brand chief calls out 'murky' and 'fradulent' digital marketing practices

Interesting article here about fraudulent ads and media transparency. P&G is launching a new four point plan to better hold media providers accountable, improve standards, and avoid fraudulent ads. This does appear to be more about P&G feeling they have been duped in some as contracts or had poor experiences with some media providers. However, in an age where technology is pretty broadly accessible and digital can be easy to do, it seems like standards would be helpful to provide better information for marketers and for consumers.

http://www.cmo.com.au/article/613455/p-g-brand-chief-calls-murky-fradulent-digital-marketing-practices/