Saturday, February 04, 2017

Local Search... It's all about the mobile

The first interesting point of the article is the difference between mobile and desktop search. They discuss the notion of 'instant gratification' when doing mobile search vs. desktop search - these people are typically making plans for future.  This makes sense since most people who are in the moment and need something immediately will search on mobile vs. desktop.

The other interesting elements of mobile search is that consumers are less likely to use longtail key words so marketers must be aware of this and purchase keywords accordingly.

In summary the article discusses how more and more people are searching for local businesses on mobile. Businesses must be ready to optimize with links, ads and extensions.

If you are interested in reading more see the link below.

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