Thursday, February 23, 2017

Google Ad Performance Measurement Gets Transparent

Google & Facebook receive 2/3 of all digital ad spending.  The companies both sell the ad space and provide their customers with measurements on how well ads are performing (i.e. how long users spend watching ad videos, etc).


Many clients feel that this situation presents a conflict of interest.  In fact, Facebook recently admitted to erroneously inflating ad performance statistics.  

Seemingly in an effort to avoid a similar embarassment, Google will provide transparency to clients, allowing third party audits of their performance measurements.

https://www.wired.com/2017/02/pressure-prove-ads-actually-work-google-opens/  

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